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Digital marketing is a form of advertising which is used to promote and sell the products/services leveraging different online marketing channels to reach the target audience. It is a two way communication between a business and its prospective customers.

Digital marketing builds brand name, enables to target the audience precisely, creates awareness and engagement before and after sales. It is cost effective, has wider reach, shortens the buyers journey by providing them right offers at the right time. It provides improved ROI. It provides value to the audience and builds a mutual beneficial relationship which increases brand loyalty.

There are many ways you can market your business online. The focal point of digital marketing is building a website. Other types of digital marketing are search engine optimization (SEO) of the website, Search engine marketing (SEM), content marketing, pay per click advertising, social media marketing and email marketing.

Identify the objectives, understand the trends on your products/services, outline brand guidelines, build buyer persona, set clear goals, plan your digital marketing budget, recheck your strategies, launch your campaign and monitor your results.

To measure the success of digital marketing, performance metrics of the goal must be identified. By measuring the performance metrics and by tracking it before and after the digital marketing campaign, the success rate can be identified. Using Google Analytics tools, you can track your online sales, leads from web form, phone calls, live chats. Also website visit, Page view per visit, time spent on the website and bounce rates determines the success rate of digital marketing based on website behaviour. This helps us to know if the strategy is working. Some of the performance metrics are sales revenue, increase in customer base, website traffic etc.

Not necessarily, when you perform focused marketing and reach your goal, the profit incurred can outnumber the cost spent on digital marketing. Digital marketing is a cost effective method. Any business can counter these costs through effective planning and plotting. It is good not to invest all your marketing budgets in all the digital marketing channels, instead focus on one strategy at a time. Thus, Digital marketing must be considered as an investment rather than an expense.

Website needs to meet your business needs and the visitor’s needs. Design your website keeping your goals in mind. Managing what you want people to do in your site and what they want to do in your site is the secret to success. A website must have quick loading pages, should be responsive for all devices, contents should be engaging, visitors should be able to navigate and interact your site easily.

Website helps customers to find a business anywhere and anytime. It is the easiest way of communication between a buyer and seller. You can list your products/services, contact information, contact forms to facilitate enquiries from potential customers. It builds credibility in the minds and also you never loose your customers when you have a strong online presence.You can have a reach globally. A website helps visitor to do research ,chat with experts, read customer reviews, watch videos, buy things and track orders. On the contrary, Mobile applications are used as loyalty tools to encourage existing frequent users to come back. You can create and offer apps to customers. Mobile apps can take advantage of mobile phone’s unique capabilities like GPS mapping which connects with customers . Together a website and a mobile application works as a Digital storefront.

The website should be fast, consistent, easy to read and navigate for the user. To reduce the load time, optimize all the images in the webpage. Choose a layout that flows with the theme of your business with contrasting colors and readable font size. The main menu navigation in your website should tell visitors what they can find in each section. Include a search box if your site has many pages/products., so that they find whatever they are looking for. Display the logo on every page which helps visitors to go to home page from any of your web page. Page layout should be consistent across your site with similar fonts, images and design elements. Use dark text on a light background. Do not make people scroll down too far for important stuffs. Use headers and bullet lists. Contents must be in simple language. Encourage visitors to take an action like call or pay while they visit your site. By adding these small changes to your website, you can increase the time your users spend on your website and succeed in converting them as customers.

You will need a domain name of the website for the user to search for you on the internet ,a website where the user will land after finding you and a hosting space to store all your webpage files and data.

It is quite possible for businesses to end up with similar looking website or mobile application when there is lot in common between you and your competitors in terms of products, services offered and customer demographics. It is important that we don’t complicate the design of the webpages in order to make it look unique, rather usability should be our main criteria. This is where Unique Selling Proposition comes to play. It is the combination of what customers want, what your brand offers the best and what your competitors’ does well. By identifying your USP and through boosting it on your website and mobile app, you can drive more customers into preferring your business.

Website build time depends on the features and functionalities required. With Neobiz Technologies, a basic website takes approx. 2-3 months to be ready for launch.

The cost depends on the number of pages, features, third-party attributes, and other specifications that is needed. Contact Neobiz Technologies for a free quote enquiry.

Software as a Service is a cloud-based software delivery model in which the cloud provider develops and maintains cloud application software, provides automatic software updates and makes software available to its customers via the internet on a pay-as-you-go basis. The public cloud provider manages all the hardware and traditional software, including middleware, application software, and security. So SaaS customers can dramatically lower costs; deploy, scale, and upgrade business solutions more quickly than maintaining on-premises systems and software and predict total cost of ownership with greater accuracy.

SaaS applications are available from any computers or any devices anywhere. Since people are familiar with usage of internet SaaS apps have high adoption rate with lower learning curve. SaaS apps are subscription based with lower initial cost. There is no need to install expensive software’s and update it every year. SaaS providers manages all updates and upgrades, whenever new features and enhancements are available they are delivered at once.

SaaS has many advantages over the traditional software model.

• Since SaaS is based on cloud computing, there is no installation required and the set up can be made very fast.
• It reduces the cost overhead involved in licensing the software and IT staff required to install, maintain, and upgrading the software.
• Regular updates and security patches are installed seamlessly without interrupting the operations.
• Flexibility in subscription pricing model which is paying for what you need rather than paying for the whole software like in traditional method.

• The most fundamental method of marketing SaaS is content marketing. Blogs, videos and podcasts are form of storytelling to explain your SaaS to your target audience.
• Provide free trials or free demos to familiarize the customer with your product and show them it is what they want.
• Interact with your customers in new ways like through chatbot and quizzes for them to learn and discover the value of the SaaS product.
• Boost your existing customers by creating portals with personalized features, offers and forums for instant support with IT team.
• Build a functional website with the right content to inspire your target audience with the knowledge of the SaaS product. Contact us for a free quote.

AWS, Azure and GCP are the major cloud providers. There are minor cloud providers like IBM, Pivotal and Redhat depending on the infrastructure requirement and based on data classification the cloud solution can be either private or public. Major cloud providers are public so if your business is in need of private cloud then the options are mostly the minor cloud providers who can bring cloud to your premise and customize the solution for your business. AWS Cloud has been the de facto choice for many businesses due to its maturity and longevity in providing cloud solutions to businesses of all types. AWS has infrastructure solutions for almost any business requirements. AWS is also supported by many big and small vendor who can help build and maintain cloud infrastructure.

Azure Cloud provided by Microsoft has strong integration with Microsoft product and services. If your business uses Microsoft platform and services currently then Azure could be your choice of cloud.

GCP provided by Google has strong integration with Google product and services. Kubernetes which is an open-source container platform is adopted by almost all cloud providers. If your business requires a native Kubernetes implementation and is dependent on any Google provided solution, then GCP could be a good choice. Out of all cloud provide AWS has a major share because of its availability, scalability and maturity in cloud solutions.

A deep analysis of current infrastructure if needed in order to plan the cloud migration for your business. First step is to determine if current architecture needs to be retained or to build a new architecture. For using the existing architecture in cloud, mapping should be done for each infrastructure item to an cloud Service. For new architecture you can employ an cloud architect to design then build the infrastructure in-house or use a vendor who is specialized in cloud to build the infrastructure. Vendor who are experienced can build a plan to migrate your infrastructure without any downtime to your business.

Once the infrastructure is built in cloud it is in the best interest of your business to complete an end-to-end functional and non-functional testing to confirm the business readiness of the new infrastructure. Seamless migration can be either done using A/B testing where traffic to your new infrastructure can be migrated incrementally using an canary approach. This is a complex process which should be done with care and should be undertaken only by experts in migration. Expert vendor like us can help with end-to-end cloud infrastructure development and migration.

A healthcare website serves as a powerful tool to enhance patient engagement, provide information about your services, schedule appointments, offer telemedicine options, and build credibility for your healthcare practice or organization.

Key features for a healthcare website may include:

• Clear and user-friendly navigation
• Online appointment scheduling
• Secure patient portal for accessing medical records
• Information about services and specialties
• Online bill payment
• Contact forms for inquiries
• Health education resources
• Integration with telemedicine platforms
• Responsive design for mobile devices

Patient data security is crucial. You can ensure security by implementing measures such as:

• Secure socket layer (SSL) encryption for data transmission
• Compliance with HIPAA regulations
• Robust user authentication and access controls
• Regular data backups and disaster recovery plans
• Periodic security audits and vulnerability assessments

Yes, it is possible to integrate EMR systems with your website. This integration allows for seamless access to patient records, lab results, and other important medical information within your website or patient portal.

Yes, modern healthcare websites often utilize content management systems (CMS) that allow you to update and manage website content easily.

Yes, implementing SEO strategies can help improve your website's visibility in search engine results. This involves optimizing content, meta tags, URLs, and other factors to increase organic traffic to your website.

Yes, having a mobile-friendly website is essential in today's digital landscape. A significant portion of internet users access websites through mobile devices, so optimizing your website for mobile ensures a positive user experience.

Yes, you can track website performance using analytics tools such as Google Analytics. These tools provide valuable insights into user behavior, traffic sources, popular pages, and other metrics to help you make informed decisions about your website.

An ecommerce website allows you to sell products or services online, expanding your customer reach and enabling convenient and secure transactions. It provides a platform to showcase your products, manage inventory, process orders, and offer various payment options.

Key features for an ecommerce website may include:

• User-friendly product catalog with detailed descriptions and images
• Shopping cart functionality
• Secure payment gateway integration
• Customer registration and account management
• Order tracking and shipping management
• Inventory management
• Customer reviews and ratings
• Wishlists and product comparisons
• Discounts, coupons, and promotional offers
• Responsive design for mobile devices
• Search functionality
• Social media integration

Ensuring customer data security is crucial. You can implement security measures such as:

• Secure socket layer (SSL) encryption for data transmission
• Compliance with Payment Card Industry Data Security Standard (PCI DSS) for handling payment information
• Tokenization or encryption of sensitive customer data
• Secure user authentication and access controls
• Regular security audits and vulnerability assessments

The timeline for ecommerce website development varies depending on factors like the size of the website, complexity of features, design requirements, and the development team's capacity. A basic ecommerce website can be developed in a few weeks, while a large-scale project may take several months.

Yes, you can integrate multiple payment gateways to provide customers with various payment options. Popular payment gateway options include PayPal, Stripe, Braintree, and Razorpay.

Yes, ecommerce websites often include inventory management features that allow you to track product availability, manage stock levels, and receive notifications for low inventory. Additionally, order management systems enable you to track orders, manage shipping, and send order status updates to customers.

Yes, ecommerce platforms typically include functionality to create and manage discounts, coupons, and promotional offers. This allows you to run marketing campaigns, attract customers with special deals, and increase sales.

Yes, you can utilize analytics tools such as Google Analytics or ecommerce-specific analytics solutions to track website performance. These tools provide valuable insights into user behavior, conversion rates, traffic sources, and other metrics to help you optimize your website and marketing strategies.

Yes, integrating your ecommerce website with social media platforms allows you to leverage social media marketing. Integration can include features such as social login, sharing products on social media, and running targeted ad campaigns.